We have significant experience in building and shaping brands. Here are some of the brands that we have worked with in the past (and present!). As time goes on, and confidentially allows, we will add case studies to our site.

In the meantime, please contact us at hello@fabricbranding.com for details about our previous work.

Simon is a tremendous asset for Red Robin. My team thoroughly enjoys working with him. We leave every meeting challenged and energized and he moves seamlessly through our internal and external partner structure. I highly recommend Simon for smarts, skills, savvy and style.
— Denny Post, CMO, Red Robin Gourmet Burgers
Simon was a great pleasure to work with: whip-smart, extremely strategic, creative, and a great communicator. It can be a challenge sometimes for specialists that have agency/creative background to think big-picture, systemically and strategically. Simon actually excels in these areas. He also listens well and is able to translate what the company/client says and needs into actionable solutions. He delivered fresh perspectives when we needed them most and he’s great at seeing the larger story amidst fragmented data, complex business models and varying points of view. His insights helped us to evolve and transform our brand strategy, setting the stage for breakthrough creative and Brand ID systems. I look forward to working with Simon again.
— Alexis Cardona, Global CMO, Transitions Optical Inc.
Simon provided both creativity and insight when we worked together on the strategy refresh for the 3M brand. He was instrumental in the strategy development as well as in finding the right words and images to bring the strategy alive.
— Anne Greer, Global Chief Brand Officer, 3M