Insight

Uncovering brand potential: an understanding of the current facts to inspire a future vision

  • Brand health research
  • Opportunity identification
  • Brand audits (brand assets, messaging, systems etc.)
  • Customer journey analysis
  • Qualitative customer research
  • Quantitative customer research

Strategy

Ideas worth caring about: strategy work that provides clarity and inspires focused action.

  • Brand strategy development
  • Brand positioning
  • Brand architecture
  • Business model innovation
  • Brand story development
 

Design

Experiences worth talking about: designing the brand journey for customers and employees.

  • Experience design: customer journey design
  • Physical experiences: technology in the built environment
  • Visual identity: logos, visual systems
  • Verbal identity: tag-lines, naming

Activation

Follow-through that drives results: identifying and deploying the right resources at the right time.

  • Resource planning and alignment
  • Brand launch / re-launch planning
  • Internal activation and employee engagement
  • Partner identification and partnership development