Fabric was founded in 2012, based on the belief that a powerful and well-executed brand can transform a company’s destiny. Fabric's core operating principle, and source of value for our clients, is our focus on creating collaborative processes that bring together diverse talent from critical disciplines (design, operations, marketing & technology being the most crucial ones).
It's our belief that it is only through the effective combination of these diverse disciplines that brands can achieve their full potential as value creators.
We help to build brands that deliver.
A brand that delivers is more than just a story, it's a set of design principles that are tangibly manifested in the products, services and experiences that a brand provides to its customers.
In practical terms, this means that we help to design, refine and integrate our clients' products, services and customer relationship systems around a compelling set of brand design principles. We begin with brand strategy as a tool to identify those design principles and ensure that they are grounded in important customer needs. The more keenly felt the need, the greater the potential for customer value creation.
Simon Pearce, Managing Partner
Simon has over 20 years of experience in bringing world-class brands to life. Simon has worked as a brand architect inside several different business models including work as a Management Consultant, Marketing Agency Strategist and Design Studio Leader.
Fabric's philosophy and approach reflects the best that each of these different models has to offer, as well as much of Simon's own original thinking, learned the hard way: through trial and error.
The result is an approach that balances right brain and left brain impulses and a method that facilitates cross-disciplinary excellence in pursuit a whole that's greater than the sum of its parts.
Mary Elise Chavez, Executive Creative Director
As our creative leader, Mary leads Fabric's efforts in multi-disciplinary design. Mary's roots are in digital-first design, having led digital branding and product design efforts for dozens of online and mobile-first businesses over the course of her career.
As part of her role as Fabric's creative leader, Mary has expanded her repertoire into more diverse fields including environmental design for the retail and corporate markets, wearable technology and customer relationship management program and technology design.
Mary is equally comfortable working with startups at the Series A / Series B stage as she is working with enterprise clients, having successfully executed projects for companies that include Sony Music, Harper Collins, Elizabeth Arden, Food Network and Vitamin Water.
Why Work With Fabric?
Since our founding, the demand for transformative change has only increased. As more and more industries get disrupted by technology, there is a dawning realization that traditional approaches to the theory and practice of brand management no longer apply.
Savvy companies are questioning long-held assumptions and entering uncharted waters in response to novel threats and opportunities. The savviest among them realizing that "the obstacle is the way" and that they must fully embrace the changes which threaten legacy business models, as opportunities for transformative value creation.
Fabric Branding helps clients navigate these waters by using the brand as a tool for engineering new relationships between companies and their customers, employees and suppliers. Rather than be swept passively along, our clients are able to re-imagine their brands as an organizing framework: to get on the front foot, engaging productively with changing times, markets and expectations.
In order to be effective in this role, we have a bias towards tangible outputs and cross-discipline integration. Our goal is to better align our clients' vision and purpose with what they actually deliver to customers. We call this approach "brands that deliver". This mindset allows us to combine how a business looks and sounds (the typical arena of branding firms and agencies) with the fundamentals of designing products, services and customer interactions, in both physical and digital spaces.
We work across disciplines, because we believe this is table stakes for making a difference, and we stick around to help breathe life into exciting ideas because selling a vision you can't execute means selling a vision that nobody can execute. We practice iterative design because nobody can predict the future, least of all people who claim to be able to predict the future.
You can read what our clients have to say about working with us here.